My app is a parental control app which uses the iOS MDM (Mobile Device Management) protocol to hide/unhide device application after a child time limit over. Here is rejection reason from Apple Review Team -
Guideline 2.5.1 - Performance - Software Requirements
Your app uses public APIs in an unapproved manner, which does not comply with guideline 2.5.1 of the App Store Review Guidelines.
Since there is no accurate way of predicting how an API may be modified and what effects those modifications may have, Apple does not permit unapproved uses of public APIs in App Store apps.
After this, I send this reply to Apple review team
Re 2.5.1, we believe our APIs are used in the manner prescribed by Apple. Could you kindly please provide us with one example of an APIs that is non-compliant, via this chat, so we can understand what to look for and what needs to be done?
I sent them 3 follow up message but got nothing from Apple side. So, I submitted the app again with no changes. Apple review team again rejected the app with the same reason. Again, I sent the same message also a call request but got nothing from the Apple side.
After some days I again submitted the same app with no changes. App got rejected again. But this time they have accepted my call request.
Could we please have a call to understand your concerns so we can address them appropriately? Thank you.
Thank you again for your response.
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App Store Review
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After this Apple Review team member called me. And said, using MDM/VPN for ad blocking or screen-time monitoring is not considered compliant with the App Store Review Guidelines. Also, they said me they are notifying other developers too about this. They are also going to remove the existing app from the AppStore which using the same public APIs.
Thanks for your time on the phone today.
As we discussed, upon further review, we continued to find the app to be out of compliance with the App Store Review Guidelines, such as guideline 2.5.1 - Performance.
It would be appropriate to ensure that all public APIs are being utilized for purposes the APIs were designed for. Using MDM/VPN for ad blocking or screen-time monitoring is not considered compliant with the App Store Review Guidelines.
We hope you will consider making the necessary changes to be in compliance with the App Store Review Guidelines and will resubmit your revised binary.
Please reply to this message via Resolution Center on App Store Connect or feel free to contact me at +1-XXX-XXX-XXXX during weekdays, between 11AM-6PM Pacific Time, if you need further clarification.
App Store Review
This complete process took approx 1.5 months(20 Nov 2018 to 05 Jan 2019).